The Affiliate Playbook
Everything you need to invite vendors and agents to Tally, organized by what you're trying to do. Templates are copy-paste ready. Tokens like [Vendor First Name] are placeholders — type your own value when you send.
Frequently asked
Quick reference. When in doubt, hand off to a demo with Chris.
Thumbtack and Angie's are general home-services marketplaces — homeowner posts a job, vendors compete to bid. Vendors pay for leads before they've earned anything, and there's no concept of an agent, a listing, or a transaction timeline. Tally is built for real estate: agents and listings are first-class, vendors are vetted (not anyone with a credit card), pricing is success-based commission (no monthly fees, no pay-per-lead), and the workflow is property-centric — one property, every vendor, one timeline. Plus the affiliate program — Thumbtack and Angie's don't pay you to grow their marketplace.
We're in active onboarding. Photography, inspection, contractor (painting, electrical), cleaning, staging, and design are all either onboarding or in conversations. Early means you help shape who's on it.
Free for agents. You only pay when you place orders, and Tally's commission comes out of the vendor's side — not yours.
15% of their order revenue (5% for the first 3 months as a founding vendor). No monthly fee. No setup fee.
$25 to accept an opportunity to quote — $10 promo for the vendor's first 90 days on Tally. They see city + scope, not the agent's info, until they win the bid. After that, nothing else. No per-order commission for quote-based work.
No. Single tier. You earn on people you directly invite — there's no downline, no quotas, no volume targets. If your referral invites someone, that someone belongs to them, not to you.
Affiliate attribution goes to whoever invited them originally. You can't steal existing users.
They can still enter your referral code during onboarding — there's a banner in the app prompting new users to add a referral code if they have one. After onboarding completes without a code entered, attribution can't be retroactively applied. Worth telling people upfront: "add my code when you sign up" beats relying on memory.
No. Vendors who refer agents earn a $100 platform credit applied against their own future commissions on your orders. It doesn't affect what you pay, doesn't affect your service experience, and doesn't disqualify you from being an affiliate yourself.
Strongly discouraged. The agreement requires that you know the person and have discussed Tally with them. Two "I don't know this person" strikes from vendors pauses your affiliate access. Invite intentionally.
Your affiliate earnings continue as long as the people you referred are active on Tally and your account is in good standing. You don't have to stay personally active to keep earning on existing referrals.
After a referred user hits $1,000 in gross activity, you start earning. Payouts go out monthly via Stripe once you cross the $25–$50 minimum.
Book 15 minutes with Chris and he'll answer anything — and usually walks away with a list of things to add to this page.
Got the gist? Get your code.
Five minutes to enroll. Then you can start sending the templates above to people you already work with.